In this week’s podcast episode, I share everything I have learnt from running a successful challenge to help my clients write their transformational business books back in the days where my main business was book coaching. I am also sharing about my Ignite Your Venus Challenge which starts today in my brand new group on Facebook: Ange’s fabulous Big Vision Incubator.
Challenges don’t just build mailing lists, they sell. Zach Spurkler is a big fan of five day challenges and has made thousands of dollars from them. He uses facebook ads, but you don’t need to. There are a few things that you need though. A mailing list, a Facebook page, and systems and templates. If you are allergic to planning, then maybe challenges are not for you. However, do check my podcast episodes with Heather Robinson about planning before you give up. We have been talking about planning made fun in January. You can find all the episodes of the podcast here.
There are four parts to creating a challenge:
Part 1 – Is to create the concept
The very first thing you need to do is to decide what is the up sale for that challenge. What are you selling to people who take part. This is going to be instrumental in how you structure you challenge. You will need to have: five emails for each days of the challenge, content planned for each of the livestreams you are going to make for each day of the challenge, a sign up page, a mailing list, promotional copy, preferably a facebook group where you can direct people to share and follow up emails.
The concept is around sharing a small bite of what you offer that will give challengers some immediate results, thus creating a desire for what you sell. My Ignite your inner Venus challenge will help women remove visibility blocks so they feel more comfortable being visible in their business. You also want to make sure you have a clear measurable outcome. This will help you sell your challenge. Yes, even free challenges need to be sold to your audience, because they are an investment of their time. And we all know how time pressured everyone is.
Part 2 – is to get people to sign up
This involves doing promo posts on your social media platform, in groups and to your existing mailing list, if you have one. Starting your challenge on a Monday is a great way to get people excited. Mondays are like the 1st of January of each week. They feel fresh. People should be looking forward to them. If not, they should listen to more of my podcast episodes and sign up for exciting challenges to inspire them. This promotion will involve sharing your personal story, results that your past clients have had with regards to the outcome of your challenge, creating seven different images for it and at least seven different posts, as well as five promotional FB lives on your page over a period of two weeks. If you decided to offer a prize to participants, that can really ramp up the signing ups. It will also increase the engagement and you want that engagement for people to actually buy from you. A quick note about legals: if your prize can be considered a lottery, you need to make sure that you respect the applicable laws in your country but also social media rules about prizes. In case of doubt, I would rather you did not offer prize.
Part 3 – is to Run your challenge like a pro
This being said, people like approachable people, so you don’t need to be perfect to be a pro. Sometimes there is good mileage to get from being vulnerable and sharing that you too are taking part in the challenge. I certainly intent to do that for Ignite Your Inner Venus. Relax. Be spontaneous. Engage and encourage comments. For each FB live that you do, only focus on four to five bullet points. Deliver less rather than more so people don’t feel overwhelmed. Leave room for inspiration. Ask people who watch the replay to comment #replay under your videos. And if you decide to run a “share” challenge, be aware that it is actually against some platform rules. Share your knowledge and don’t sell just yet. Wait for the last day of the challenge. If you are offering a freebie to one of the participants, explain what the freebie from the start so they know what they can win. It is also a great way to promote your offer.
Part 4 – is the upsale
If you have decided to give out a prize, take the opportunity of announcing the winner to create some excitement. Give people enough time to complete the challenge (not just the five days) and let them know clearly how much time they have to complete it. Clarity is important here so you don’t break people’s trust. You could also have a first prize and a second prize. This way, you can keep the excitement longer. Maybe announce the first prize on the following Monday and the second on the Friday. This is not a formula. I am sharing here for inspiration. As my business mentor Tash Corbin says (and I wish I had let it sink in earlier): the money is in the follow up. You want to send follow up emails. Usually one to sum up the challenge. One to announce the winner (I like to do that on a FB live). One to explain the reason why they should buy your package. One to talk about objections and overcoming them. One more to share the results people are getting with your package and a last one to remind them of the deadline to get a bonus or a discount on the special offer. The prize for my Ignite your Inner Venus Challenge is a Kick Start your Big Vision Package worth £300.
That’s it for today. If you are interested in the Ignite your Venus Challenge, click here to join. It’s not too late, if you re reading this before the 16th of March 2020. If you are reading this after and want help with your Visibility, you can buy my Kick Start Your Visibility Package here.
(c) Ange de Lumiere 2020